Advertising on Radio and Television

  1. publishing
  2. March 10, 2013 8:00 pm

Advertising on Radio and Television

Television and radio broadcasts offer an excellent opportunity for companies to advertise their products. Whether you have a large or a small budget, your company can take advantage of these two mediums to increase brand awareness and market reach.

Broadcasting On The Radio
Typically, radio stations will take commercials breaks two or three times an hour throughout the day. The peak time to have an advertisement play on a radio station is during the morning and afternoon commutes. This is because your company will have a captive audience to talk to.

Broadcasting On Television
Advertising on television can be more effective for some companies because it is easier to target your customers through this medium. In general, older people watch television during the early afternoon hours, moms and other females watch television during the late afternoon and evening hours while younger people tend to watch television late at night.

What To Consider When Advertising On Television Or Radio
There are words and phrases that you may not be able to use in your advertisements. Profanity is strictly prohibited as well as most sexual or violent content. Your ad should also conform to other rules set forth by the Federal Communications Commission (FCC). If you violate any FCC rules, your company could be fined thousands of dollars per violation. The station that played your ad could be fined as well.

Advertising on television and radio can be a great way to get the word out about your company. However, you have to make sure to keep it clean, know who you are targeting and understand what your advertising budget is before you buy ad space for your company.


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