What is False Advertising?

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  2. June 4, 2013 5:26 pm

What is False Advertising?

False advertising can hurt your brand because customers will lose trust in the products and services that you offer. Additionally, false advertising is against the law and can result in your business being fined or executives facing jail time in extreme cases.

What Is False Advertising?
Any claim that is made to the public about a product or service that is not true is considered false advertising. For example, if you claim that a car that your company makes can get 40 miles per gallon, the car needs to get 40 miles per gallon. Even if it only gets 39 miles per gallon, your company can get in trouble for making false or misleading claims.

How Does A Company Avoid False Advertising?
A company can take several steps to avoid misleading the public. One way to make sure that a product does what your company claims it does is to test the product. If you make a claim that represents an optimal result, that should be noted. For example, if your car can get up to 40 miles per gallon, customers need to know that your car won’t get 40 miles per gallon in all situations.

What Can Consumers Do If They Are The Victim Of False Advertising?
Customers can file complaints with local watchdog groups and other consumer advocacy groups. Attorneys can also offer good advice as to what a consumer can do if he or she is the victim of misleading or false claims about a product.

Making false claims is never a good idea for any company. Consumers deserve the truth when it comes to the things that they use each day. As a business owner, you never want to do anything that will tarnish your good name.

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