Corporate Counsel’s Guide to Advertising Law and Agreements, 2012 ed.

This publication addresses the legally sensitive area of advertising law. It cautions counsel to be sure all advertising receives a careful review before being used, and suggests that this includes not only contracts for the crea…

This publication addresses the legally sensitive area of advertising law. It cautions counsel to be sure all advertising receives a careful review before being used, and suggests that this includes not only contracts for the creation of advertising, but also those involved in it s use. This book was prepared specifically for corporate counsel and covers FTC Rules, advertising to children, warranties, advertising on the Internet, privacy, copyrights, trademarks, insurance, and Robinson-Patman Advertising Allowances.

Advertising Law

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